Meet Max Löffler, illustrator of Bal Masque

News  •  03.09.21

Meet Max Löffler, illustrator of Bal Masque

Find out more about the illustrator of Bal Masque, the latest release in The Whiskymaker’s Editions series.

For the latest release of The Whiskymaker’s Editions, Bal Masque, we partnered with Max Löffler, a German illustrator, to create our mysterious and seductive masked ball scene. Max was specifically selected for his dreamlike, atmospheric work, reflective of the enigmatic characters of this single malt.

Influenced by the classic surrealists as well as retro science-fiction book covers, he likes to look below the surface of one-to-one visual translations, adding meaning and room for inference by wrapping his illustrations in the dense atmosphere of a surreal and melancholic parallel universe. His urge is to translate and decipher what can only be felt, not directly seen, and to amplify this visually, particularly in his personal work. You can see elements of this in the Bal Masque illustration, with layers of images amplifying the mysterious nature of the masquerade ball.

Max was born in rural Germany in 1989 and started out illustrating extensive album artworks for punk and metal bands after doing his homework at school. After graduating from the Graphic Design department at Hochschule Darmstadt in 2017, he began working as a freelancer with renowned clients like The New Yorker, The New York Times, Google, Volcom, Vans and Jägermeister. Creating artwork for bands is still one of the things he enjoys creating most.

"I’m a freelance illustrator and graphic designer, I’m curious about everything that needs some smart and concept-driven or simply atmospheric imagery." - Max Löeffler, illustrator of Bal Masque